It enables to create micro customer segments based on multiple criteria. You can then define the products that all customers in a particular micro segment should own. System will then create offer based on the existing product holdings of customers.

It enables you to understand data from multiple sources like social, back office, transactions etc. ….It can then run intelligent algorithms to generate smart personalized offers.

You can fetch ready offers in real-time or batch mode from 3rd party with systems with easy codeless integration tools.